Website traffic is defined as the number of unique visitors who enter your site. Generally, the more visitors your site gets, the higher your online sales will be. Hence, driving traffic to your website is critical to your business’ success.
Several free Web-based programs, such as Google Analytics, can help you determine how many visitors your site receives, and most importantly, where they come from. Traffic can come directly from someone entering your full Internet address into a Web browser, from referring sites that link to your site and from search engines. Typically, much of a website’s traffic comes from search engine queries.
Targeted website traffic from search engines can be further broken down by keywords. This is a critical element in any search engine optimization (SEO) campaign. By understanding what keywords people are using to find your site (or sites that are similar to yours), you can begin optimizing your website to rank for important keyword phrases.
Websites that rank highly in the search engines, especially in the first page results, tend to receive significantly more website traffic than sites that have lower rankings.
The more specific and relevant the keywords you target are to your business, the greater the chance that an increase in traffic to your website will lead to increased sales for your business.
Contact Web.com Search Agency at 1-877-Rank-321 today to learn how we can increase traffic to your website!